Lee Parker brings you all the latest news from the training ground. Join Chelsea TV today secure-chelseafc.premiumtv.co.uk
Fareham, Hampshire (PRWEB UK) 8 May 2012
A groundbreaking new search engine with a unique take on targeted search results has launched specifically for the older internet user. Designed with 50+ surfers in mind, AskMabel.co.uk is tailored to the search preferences of a mature audience.
Developed by the team behind online portal Mabels.org.uk, AskMabel uses an intuitive search agent to fine tune showed results to more closely match topics and ages relevant to older internet fans. This level of demographic profiling helps to make a seamless user experience, providing a quicker and simpler route to finding relevant information online.
Jon Wickham, Owner and founder of Mabels said, Over 50s are rapidly becoming prolific internet users with traditional desktop and mobile phone access on the increase. It’s very vital that information about issues affecting the older generation are easily and broadly accessible. There are so many fantastic web sites and information out there but we found that finding them quickly without wasting valuable time having to search all over the place wasnt as simple as youd reckon. AskMabel has been designed in conjunction with Mabels.org.uk and uses all of our expertise gathered from years of working with internet users over 50 to help them find suitable answers to their search queries as quickly as possible.
Question Mabel combines the innovative ability to match and fine tune the results of searches directly to the topic and age of the older internet user with an intuitive, super-clean interface. An information-rich design adds to the user experience, keeping search screens and results pages on topic for clearer, more concise searching, including large font and useful buttons like clear search term.
When entering a search term in to the search box, the user can choose to Question Mabel to find internet pages related to specific categories such as health, finance, retirement, mobility or homecare or can opt for a Google-powered search. The results page shows the pre-selected web pages determined to be most applicable to the older user.
Latest topical news relevant to the age group is sourced manually and automatically, with headlines shown on the left of all results for convenience. News items are also sourced from the Mabels.org.uk portal, making them highly relevant to the over 50s.
The launch of AskMabel has been driven in part by the meteoric rise in so called silver surfers in the UK over the last 24 months. Research by Nielsen suggests that more than 12 million people over 50 use the Internet regularly. Their studies found that the older generation have embraced the internet, using it to carry out everyday tasks such as shopping or booking a holiday. Driven by this proliferation, niche websites have sprung up from providers such as Saga, womens clothing retailers and a number of cruise lines, targeting the older, tech-savvy internet user. AskMabel helps users to correlate all of this data and access only the most relevant of web pages, making it simple to navigate the internet and find information of interest.
Jon Wickham added, Filtering the users search results to the topic of the search as well as the age group of the user is the first steps to a much improved internet browsing experience and believes is the way forward in attracting the quality and value content we all strive for.
To find out more about AskMabel and to conduct a tailored search, visit http://www.askmabel.co.uk
{ 16 comments… read them below or add one }
joke ?
Resorting to bribing the refs now roman….you really are desperate…..obviously you cant rely on that bunch of retarted cunts to win you anything…….you should have a word with greggs the bakers.stop selling frank the fat twat all them pasties
I cherish dis video
Can’t wait to see Barcelona rip you lot apart. You’re going to be embarrassed. Europa league here you come ! !
Keep The Blue Flag Flying High
Actually, I think Mata has more pace than De Bruyne, but your right. Mata will probably play in the middle, and I see De Bruyne or Kakuta (realistically) playing on the left.
i have a question blues… what does KTBFFH stand for??
i dont like the idea of playing mata on the wings. The guy is shot and he’s good at dribbling and passing. De bruyne has good passing and vision , however , he has the pace for the wings and he can do one or two dummies. the guy will be okay for chelsea.
ohhh, thx
Yeah, and even better I’m going to be watching it in the directors box!
I doubt Drogba will be fully fit anyway, you’re so lucky to be actually going to the match, I’ll be watching from the comfort of my own living room
drogbas hurt i believe anyway in response to the top comment
It doesnt matter who plays tomorrow,i know they guys can all perform..My warning is that there should be no complacency in tomorrow’s game…Torres is gonna score i am sure….UP chelsea.
hope torres will start against benfica, david luiz… pls get well soon, i mean ASAP! WE NEED ALL OF YOU TO BE FIT FOR THE GAME PLSSSSSSSSSSSSSS!!!!!!!!!!
more chelsea unseen
not really coz i was actually first viewer but im not a twat to say FIRST.